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The Americans seem to consume more Pizzas than anybody else in the world. It has
become part and parcel of the American way of life and we cannot imagine life
without Pizzas. We can find so many brands of pizzas and pizza outlets today
that leads to cutthroat competition among top brands and to beat the
competition these brands give discounts to attract customers. However discounts
are possible only to a certain extent, a steep discount might mean lot of
customers but at the same time it can also mean a sever loss. So they have to
strike a balance between attractive discount and reasonable profit.
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